Apple has released a free computer program that allows you to create ebooks immediately. You can read about it here and here. Now admittedly, it only works on Macs and it only makes ebooks for the iPad and iPhone, but the result is a flood on the ebook market of second- and third-rate books where the offerings of authors who have studied and worked hard on their craft are going to be buried.
As one reviewer wrote, "I've only had it for 90 seconds and I've already published a book. Incredible!"
The screaming you hear is me.
Solution: Market! Market! Market! You now have to market yourself as well as your books and its no holds barred and Katie, bar the door! The name of the game is not to become the best kept secret in the literary world. Also: