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Bad News For Serious Authors?

Oh, joy.

Apple has released a free computer program that allows you to create ebooks immediately. You can read about it here and here. Now admittedly, it only works on Macs and it only makes ebooks for the iPad and iPhone, but the result is a flood on the ebook market of second- and third-rate books where the offerings of authors who have studied and worked hard on their craft are going to be buried.

As one reviewer wrote, "I've only had it for 90 seconds and I've already published a book. Incredible!"

The screaming you hear is me.

Solution: Market! Market! Market! You now have to market yourself as well as your books and its no holds barred and Katie, bar the door! The name of the game is not to become the best kept secret in the literary world. Also:
  1. Contact Karina Fabian about marketing. She's a guru.
  2. Go to the local library and get any of the books in the Guerrilla marketing series by Jay Conrad Levinson.
  3. Think outside the box.


( 4 comments — Leave a comment )
Jan. 23rd, 2012 06:42 pm (UTC)
I'm not sure what the panic is about. Caliber does it for the Kindle and Smashwords has its infamous Meatgrinder system for everything else. Drop, drag and autoformat =/= a neat, readable manuscript. There's still going to be certain amount of massaging to make it look presentable. Never mind the cover art.
Jan. 24th, 2012 03:33 am (UTC)
I can understand where you are coming from, the You Tube-ization of the book market. Like anybody can publish and flood the market with cheap electronic pulp fiction.

PS you might like this story on Escape Pod a science fiction pod cast.
EP328: Surviving the eBookalypse

Jan. 24th, 2012 01:01 pm (UTC)
I read a disturbing article about this program's license agreement though: http://m.zdnet.com/blog/bott/apples-mind-bogglingly-greedy-and-evil-license-agreement/4360
Jan. 24th, 2012 02:52 pm (UTC)

Thanks for the heads up. Very appreciated.
( 4 comments — Leave a comment )